The client had an e-commerce store that lacked visibility in search engines, so I implemented an effective SEO strategy that included keyword research. Through thorough research, I identified relevant keywords that had the potential to improve the client's search engine rankings. I then optimized the website's content, including product descriptions, metadata, and internal links, using these target keywords. 

The results were outstanding, with the client's website ranking higher in search engine results pages (SERPs) for target keywords. This led to a significant increase in organic traffic to the website, resulting in improved user engagement and experience. The strategy's overall success was reflected in a decrease in the website's bounce rate, further highlighting the effectiveness of the keyword research and SEO strategy. 

Ultimately, the client's online visibility was greatly improved, leading to an increase in sales and revenue for their e-commerce store.