BudgetNav's brand identity is characterized by a sleek and modern design with a primary color of black, representing sophistication and reliability. White serves as the secondary color, emphasizing the brand's simplicity and clarity in delivering its services. The accent color "green #007E71", adds a touch of energy and liveliness, while also symbolizing growth and financial stability. This combination of colors conveys a strong and trustworthy image, which aligns with the brand's goal of helping users make smart financial decisions.