Balenciaga - Redesign ecommerce website

Balenciaga is a luxury fashion house founded in 1919 by the Spanish designer Cristóbal Balenciaga in San Sebastián, Spain and currently based in Paris. Balenciaga had a reputation as a couturier of uncompromising standards and was referred to as "the master of us all" by Christian Dior. His bubble skirts and odd, feminine, yet "modernistic" silhouettes became the trademarks of the house.

Our focus for this proposal was to think and create an immersive store, a digital space to embody the brand and starify the products. We designed a modernized interface rich with social media codes to seduce and engage the Generation Z. Also, the experience and the interface were thinking for easy buying and encourage repeat visits.

Accenture Song - RFP - 2021