Monoprix Maison - Branding and ecommerce website
Audrey Couette
Founded by Max Heilbronn at the beginning of the 1930s, a new type of store was
created, bringing together all the essential products of daily life at accessible prices.
Today, proximity, accessibility, quality and innovation are part of Monoprix’s heritage.
This heritage that the brand brings to life, driven by the desire to “make beauty,
good and well accessible to all”.
Our focus for this proposal was to create a brand which was both an extension
of Monoprix but also to cultivate a graphic difference. The challenge was to be able
to escape from the food image of the brand and use this new entity as a showcase
for creative collaborations which have been very successful since their creation.
Also, we began the design of the e-commerce site by integrating best practices.
Accenture Song - RFP - 2022
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Posted Jun 4, 2024
The ambition to create a new brand linked to Monoprix identity. Design an e-commerce experience to immerge in the universe of the creator collections.
