IndieLab needed a public website that felt like a real laboratory for indie game ideas: experimental, practical, and built around iteration. The final site had to introduce the studio, communicate its process, showcase games, and give visitors a clear path to social channels, press materials, and contact.

The goal was to translate IndieLab's positioning into a focused web experience. The brand message centers on a lab mindset, where each project is an experiment, each failure becomes a lesson, and each success becomes a foundation for future creative breakthroughs.

The Figma phase explored three hero directions. Several routes were rejected because they either felt too conventional or pushed the visual style too far away from the studio's practical game-development story. One direction stood out: a binary-effect concept that made the site feel digital, active, and experimental without losing clarity.

The standout binary direction was built as an interactive hero using Unicorn Studio. That gave the first viewport a distinct motion language while keeping the rest of the site structured around simple navigation, readable messaging, and clear sections.

The final site was implemented in Webflow and exported to Netlify. The production build presents IndieLab's positioning, team, games, press kit, social links, and contact flow in a single polished public website.

The result is a live website that turns IndieLab's lab identity into a complete digital presence. It balances expressive interactive design with practical content structure, giving visitors a clear picture of the team, its games, and its process.

Live site: https://indielabgame.com/