Nature Shine | Logo & Brand Identity Design

Logo & Brand Identity Design -// 2022

About Nature Shine began as a simple idea: small, everyday acts can restore large, living systems. In neighborhoods, parks and forgotten lots, people quietly plant seedlings, tend soil and make choices that add up. Nature Shine was imagined to celebrate and multiply those acts — to give them scale, clarity and dignity. The vision is — A future where urban landscapes are living, biodiverse and supported by informed, active communities - where every neighborhood has accessible green spaces that thrive.

Nature Shine is on a mission to restore and protect urban and peri-urban nature through community-powered planting, education and sustainable products that fund long-term stewardship.

Idea Behind The Logo The mark tells that story at a glance: two leaves grow from a baseline that reads like a caring hand, while a tiny sparkle promises renewal and quality. The identity is intentionally modest yet optimistic — it never shouts alarmist messages, instead it invites participation and shows outcomes. Every campaign, product and volunteer-day is framed as a visible step toward greener, healthier places.

Unlike large environmental NGOs that feel distant or product brands that focus only on sales, Nature Shine blends real-world action with accessible products and community storytelling.This branding project blends credibility with compassion. The visual identity uses simple, timeless elements to feel professional yet approachable — encouraging participation, building trust, and making environmental action feel practical and rewarding.

Project Completed: June 2022 Project Scope: Logo & Brand Identity Design Designer: Maruf Ahmed Role: Logo Designer – Brand Identity Designer

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