Brand identity for INNO100, a

Brand identity for INNO100, a flagship retail store in Shenzhen showcasing 100 of the world’s most innovative products.

The challenge was to position the brand as premium, fashion-aware and future-facing — without defaulting to the usual cold tech aesthetic.

We combined a soft, atmospheric palette with flowing patterns inspired by city skylines, circuit boards and natural forms. The result is a flexible identity that works across the physical store, packaging, digital touchpoints and brand guidelines.

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