Smart TV App Design Bearplus was

Smart TV App Design

Bearplus was commissioned to work on a new design for a new Smart TV hardware app interface.

Designing for television has become part of the UX design practices. When compared to computers and even mobile phones, designing UIs for TV is still a relatively new area.

Here are our three take-aways for UX of smart TV:

Size and color: most of us sit more or less 3 meters away from the screen. That means, fonts, images, icons and other elements must be significantly bigger whereas colors have better contrast for readability.

Focus state: Since Smart TV has no touch input or mouse cursor, it’s crucial to deliver a very straightforward design that makes it dead simple for navigation that relies entirely on directional pad (up, down, left, right). Users must understand clearly between focused and non-focused states.