Visual Strategy and Design for Sign

As Lead Visual Designer at Sign, I directed the visual strategy that brought the brand to life. I designed intuitive interfaces and led visual direction for community initiatives, creating everything from educational materials and event graphics to high-converting product landing pages. The result was a cohesive, recognizable brand that resonated with our audience.

I also established flexible design foundations that could grow with Sign as it expanded. This forward-looking framework ensured the visual identity stayed cohesive while allowing room for evolution as the company moved into new areas of the digital identity space.