ODD KULTURE Fragrance Brand Identity Design
Alana Malcolm
ODD KULTURE (Fragrance Brand)
A contemporary fragrance brand exploring individuality through a clean, minimal visual system. The identity focuses on typography, color, and restraint to create a premium yet accessible feel. Designed to scale across packaging, digital, and campaign environments, the brand positions itself at the intersection of culture and scent—subtle, modern, and quietly confident. The system prioritizes clarity and flexibility, allowing storytelling to evolve while maintaining a strong, recognizable core.
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Posted May 1, 2026
Created a modern, minimal visual identity for a fragrance brand.
