SANDO Brand Identity Design

A bold, high-energy brand identity for a Japanese-inspired sandwich shop, blending street culture with traditional deli cues. The visual system leans into expressive typography and graphic illustration to capture the indulgent, layered nature of Japanese sandos. Built to feel approachable yet distinct, the identity balances playful irreverence with strong shelf and storefront visibility. Designed for packaging, signage, and quick-service environments where impact and memorability drive foot traffic.