Declicy: AI-Powered Fitness Coaching Solution
Zouhir Laoulaou
Overview
Declicy is a custom AI-powered coaching platform built for the online fitness coach and influencer Rania Ibnaiche.
It replaces fragmented tools and manual workflows with a single, scalable system, consisting of:
A mobile app (iOS & Android) for female clients
A web-based admin dashboard for the coach
After testing multiple platforms (including MyPTHub), the coach adopted Declicy as a fully tailored solution—allowing her to save over 70% of her time while delivering a premium client experience.
The Problem
As the coaching business grew, existing tools became a bottleneck:
Manual workout and meal plan creation
No support for female-specific tracking
Disconnected apps for payments, chat, and progress
Limited visibility into client engagement and revenue
Scaling without losing quality was impossible.
These are real conversations between the coach and clients.. Language used is french.
The Solution
We designed and built a dual-platform AI-powered system:
A warm, motivating mobile app for clients
A clean, data-driven admin panel for the coach
Both platforms are fully connected through a centralized backend and automation layer.
AI meal plan generator live demo.
Key Features
Client Mobile App
Daily workouts with exercise-level customization
Personalized meal plans with multiple options
Weight, measurements with a 3d female model for best guidance on her to measure the desired part, photos, and menstrual tracking.
In-app chat, reminders, and progress feedback
Coach Admin Panel
Client and program management
All in one coaching calendar with everyday's tasks
Workout and meal plan builder
Payments and subscriptions tracking
Analytics: growth, churn, BMI, and revenue
Meal feedback collector
AI & Automation
Declicy uses AI to automate:
Workout and meal plan generation
Client personalization and adjustments
Repetitive coaching workflows
This reduced the coach’s operational workload by 70%+, freeing time for strategy and growth.
Design Direction
Mobile App: Soft pastel palette, card-based layouts, and friendly typography to create a supportive, motivating experience for female users.
Admin Panel: Light, neutral design with modular cards and clear KPIs for fast decision-making.
Design directions were explored using Motif.ai.
Results
70%+ time saved through automation
Higher client engagement and retention
Full visibility into business performance
One unified platform replacing multiple tools
Declicy transformed a manual coaching operation into a scalable, modern fitness business.
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Posted Dec 18, 2025
Developed Declicy, an AI-powered solution for fitness coaching, enhancing efficiency and client experience.
