Ilma — Brand Identity & Packaging for Barrier Skincare
Vitalii Rigalovskyi
A quiet brand for skin that has had enough of loud products — identity and packaging for barrier skincare.
Scope: Logo · Colour · Type · Packaging
The brief
Products for sensitive skin often look clinical: white, blue, lots of claims. Ilma needed something softer that feels like skin after it calms down.
What we did
The name is set in a soft serif, always lowercase, and the system is built around one gradient — warm in the centre, fading to the edges. One label grid carries the whole range: name, a big step number, ingredients and size — on the serum bottle, tubes, jar and boxes.
Full case: webraw.studio/work/ilma
Skincare for skin that reacts
Wordmark
The air
Warm skin tones
Typography
Barrier serum
Cream and cleanser
Night balm
The range
One label, four products
Social
Calm skin, slowly
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Posted Oct 14, 2026
Soft lowercase serif, warm skin tones and one gradient — the air. A single label grid carries the serum, tubes, jar and boxes.
