VARM — Brand Identity for a Sauna & Cold-Water Club
Vitalii Rigalovskyi
Heat, then the lake — an identity for a lakeside sauna and cold-water club, built on the two halves of every visit.
Scope: Logo · Colour · Type · Print · Signage
The brief
Sauna clubs usually look like spa hotels or like gyms. VARM should feel like the place itself: warm wood, cold water, very few words.
What we did
The symbol is a sun cut by three lines of water — heat above, the lake below. Around it: a wide grotesque wordmark, a serif italic for the quiet lines, five colours taken from linen, stone, moss and clay, and applications from cards and the guest book to aroma bottles, wayfinding and posters.
Full case: webraw.studio/work/varm
The idea — heat, then the lake
Symbol: the sun and the lake
Lockups
Colours of a winter lake
Typography
Business cards
Guest book, mug and key tag
Sauna aroma and ladle
Wayfinding
Posters
Social
See you at the lake
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Posted Oct 14, 2026
Identity for a lakeside sauna club: a sun cut by lines of water, a wide wordmark, winter-lake colours and print from cards to aroma bottles.
