My values: organization based on scientific method, citation (mainly APA and Harvard, among others) to ensure maximum content credibility, accuracy and honesty in the representation and utility of data, quoting important sentences and/or phrases, adhering to scholarly sources if requested writing concept is academic, incorporating marketing research if concept exhibits advertisement needs, and as a general rule for the majority of concepts/ideas, maintaining a keen balance between commercial and scholarly sources to produce the most informative results.