Why humor is the best weapon for a converting copywriter

Writing humorous content is not only a way to entertain your audience, but also a way to improve their well-being and engagement. Humor can induce laughter, which is a natural and healthy response to something funny or amusing. Laughter has many positive effects on the body and the mind, such as reducing stress, boosting immunity, enhancing mood, and improving cognitive function (Mayo Clinic, 2019). One of the reasons why laughter makes us feel good is that it triggers the release of oxytocin and norepinephrine, two hormones that are involved in social bonding, emotional regulation, and reward processing (Dunbar et al., 2012). Oxytocin and norepinephrine can also increase our attention, motivation, and memory, which are essential for learning and engaging with new information (McGonigal, 2016).

As a copywriter with over 10 years of English-writing experience, I have gained professional training in business intelligence and organizational planning through my internships and employment, which has taught me the importance of visual communication and communication design. Moreover, I have a solid grasp of communication strategy and crisis communications plan, which I have honed through research paper writing and strategy.

Writing humorous content can help us attract and retain the interest of our readers, who will enjoy the positive emotions and sensations that laughter brings. By making them laugh, we can also create a connection with them, as humor is a form of communication that expresses our personality, perspective, and values. Humor can also help us convey complex or sensitive topics in a more accessible and appealing way, since it can reduce resistance, increase openness, and stimulate curiosity (Martin & Ford, 2018). Moreover, writing humorous content can challenge to us copywriters and an enhance to our own creativity, because it requires us to use different linguistic and cognitive skills, such as wordplay, irony, exaggeration, incongruity, and analogy (Kuiper & Martin, 1998).

My expertise in presentation design and information analysis is another strong suit that I possess. As a technological enthusiast, I have also dabbled in mind-mapping, data science, and technical writing, which have come in handy when I have to switch gears between creative writing, copywriting, SEO writing, e-mail copywriting, campaign copywriting, sales copywriting, and website copywriting.

In conclusion, writing humorous content can be a rewarding and effective way to express ourselves and communicate with others. By making our readers laugh, we can also make them feel good and want to continue reading our content and engage with it more mindfully. Humor is not only a source of entertainment, but also a powerful tool for learning and persuasion. So, if you're looking for a copywriter who can deliver professional and effective communication while cracking jokes along the way, holler at your boy.

References:

Dunbar R. I., Baron R., Frangou A., Pearce E., van Leeuwen E. J., Stow J., Partridge G., MacDonald I., Barra V., van Vugt M. (2012). Social laughter is correlated with an elevated pain threshold. Proceedings of the Royal Society B: Biological Sciences 279(1731):1161–1167. https://doi.org/10.1098/rspb.2011.1373

Kuiper N. A., Martin R. A. (1998). Laughter and stress in daily life: Relation to positive and negative affect. Motivation and Emotion 22(2):133–153. https://doi.org/10.1023/A:1021392305352

Martin R. A., Ford T. (2018). The Psychology of Humor: An Integrative Approach (2nd ed.). Academic Press.

Mayo Clinic (2019). Stress relief from laughter? It's no joke. https://www.mayoclinic.org/healthy-lifestyle/stress-management/in-depth/stress-relief/art-20044456

McGonigal K. (2016). The Upside of Stress: Why Stress Is Good for You, and How to Get Good at It. Penguin Books.