Multi Brand Strategy for better recognition of business branches
Bea Zeuner
Brand Strategy and Website Relaunch for a Logistic Consulting & Software House
VCE GmbH, a consulting and software business in the field of logistics where already 20 years in business. Their website wasn't 20 years old though, but 12 years already without much updates. It wasn't responsive to different screensizes, and also didn't showcase their logistics software up to date.
New Brand for the software department with a seperate website VCE Solutions
VCE Consulting & VCE Solutions: 2 strong business branches in the case of consulting and software are easier to understand for the prospect
Me discussing brand strategy with VCE Management
A modern rebrand of the Consulting brand website to regard modern website standards and responsiveness. Also the Site was restructured in terms of UX to make contents easier to find and to understand.
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Posted Feb 14, 2024
Re-Design and Brand strategy to make the 2 business branches easier to distinguish. The project included brand design, UX, UI and website implementation.
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