Multi Brand Strategy for better recognition of business branches

Bea Zeuner

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Brand Designer

Web Designer

Brand Strategist

Brand Strategy and Website Relaunch for a Logistic Consulting & Software House

VCE GmbH, a consulting and software business in the field of logistics where already 20 years in business. Their website wasn't 20 years old though, but 12 years already without much updates. It wasn't responsive to different screensizes, and also didn't showcase their logistics software up to date.
New Brand for the software department with a seperate website VCE Solutions
New Brand for the software department with a seperate website VCE Solutions
VCE Consulting & VCE Solutions: 2 strong business branches in the case of consulting and software are easier to understand for the prospect
VCE Consulting & VCE Solutions: 2 strong business branches in the case of consulting and software are easier to understand for the prospect
Me discussing brand strategy with VCE Management
Me discussing brand strategy with VCE Management
A modern rebrand of the Consulting brand website to regard modern website standards and responsiveness. Also the Site was restructured in terms of UX to make contents easier to find and to understand.
A modern rebrand of the Consulting brand website to regard modern website standards and responsiveness. Also the Site was restructured in terms of UX to make contents easier to find and to understand.
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Posted Feb 14, 2024

Re-Design and Brand strategy to make the 2 business branches easier to distinguish. The project included brand design, UX, UI and website implementation.

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Brand Designer

Web Designer

Brand Strategist

Helping an agency to face peak workloads
Helping an agency to face peak workloads
Brand and Webdesign that speaks to 2 different target groups
Brand and Webdesign that speaks to 2 different target groups
Website Relaunch in Elementor and CPT Solution
Website Relaunch in Elementor and CPT Solution
Creating User Flow that regards 2 different user groups
Creating User Flow that regards 2 different user groups