Brand Identity for a Health App

Self is an upcoming health app informed by disability and queer theory. Self helps people understand their bodies, even all the bits that are special to them, through taking notes in a way that they can learn from. It helps create experiments where people can tell whether it is the sun or the experiment making them happy.

To launch the app, Self needed a visual identity that reflected its fun and experimental concepts, looking for playful and curious elements within the body and moving the idea of health away from austere medical imagery. The dynamic visual language, with fun images, bold colors, and a unique logo successfully communicate the joy that can be found during the process of trying to discover and learn about our own bodies.