Brand Identity for a Sustainable Swimwear Line
Hannah Nishat Botero
Madu is an upcoming swimwear and essentials brand for women by women, born in Italy, designed in Spain, and made fairly in Portugal. To launch the company and bring it to life, Madu needed a visual identity that communicated its main values: classic simplicity, modern femininity, and the celebration of all bodies.
Photography by Jorgelina Zabert
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Posted May 8, 2023
Logos, color palette, typography and Art Direction for a sustainable swimwear line, launching in Milan in summer '23.
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