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OFFGRID — Brand and Website
Gerson Portillas
Verified
OFFGRID — Branding and WebsiteOFFGRID is an offchain exchange for onchain assets - simpler blockchain trading while maintaining security and self-custody.
I developed the visual identity and landing page pre-launch. The positioning challenge: most exchanges default to bold, colorful, cluttered aesthetics. OFFGRID's product was simplification.
The visual system is minimal and focused - sophisticated where competitors are loud, clear where they're complex.
Refined in a market that confuses bold with credible.
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Posted Jan 20, 2026
OFFGRID was shaped to establish a clear, human-centered brand and website that communicates its value and drives waitlist sign-ups.
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Timeline
Nov 3, 2025 - Dec 10, 2025
