Project — Birdy
Birdy is a minimalist clothing brand centered on emotion, comfort, and self-expression. I created a logo that mirrors the brand’s soft, stylish, and timeless essence.
Brand Mood
Warm, airy, and personal — Birdy evokes the feeling of your favorite go-to outfit. The identity blends simplicity with character.
Design Goals
Cursive “Birdy” wordmark for a friendly, personal feel
A bird icon symbolizing freedom and motion
Integration of the bird with the letter “B” for a memorable logo
Concept & Logo
The “B” is shaped to resemble a bird in flight, with flowing curves and breathable spacing. The result: