Baity already had their look

Baity already had their look down. They just needed a way to bring it off the screen and into the real world. So I made them a flyer/poster: something you can actually hand to someone that still nudges them back online.

The bread photoshoot (theirs!) did so much of the work, bringing all that warmth and texture you really can't fake. And the QR code handles the rest, turning a quick glance into an easy next step.

Honestly, this is my favorite kind of work: brand systems that live beyond the logo. Every little touchpoint, from identity to print, should feel intentional, recognizable, and actually useful.