Generative Insights AI App Promo Video

Generative Insights needed a promotional video to showcase their AI applications, helping users understand the product's value and driving adoption.

AI products can feel abstract and intimidating to everyday users. The video had to translate complex AI functionality into clear, compelling visuals that made the product feel accessible and worth trying.

Concept & storyboarding — Mapped out the narrative in Figma, structuring the video around key user benefits and product features that would resonate with the target audience.

Custom illustration — Created clean, brand-aligned vector assets in Adobe Illustrator to visually represent the AI workflows and interface elements.

Animation & compositing — Brought the story to life in After Effects with polished motion graphics that guide viewers through the product experience.

The video drove a measurable increase in client engagement while reducing manual effort for the team. Client satisfaction was immense, with the final product landing exactly where they needed it.

Turnaround: 2 weeks (Feb 28 – Mar 18, 2026)