Soirée Event Identity Design

Balancing Playfulness with Sophistication The figure needed to avoid looking too cartoonish while still being approachable. I simplified the lines to keep the form recognizable and stylish without losing its warmth. Scalability Across Mediums The design had to work seamlessly on everything from posters to merchandise. Ensuring the illustration held up in different sizes (from large prints to T-shirts) was a key focus. Maintaining Visual Rhythm With heavy typography and strong illustration, there was a risk of overcrowding. I experimented with composition and spacing until the visuals felt dynamic but breathable. Tone Consistency Since the event blends food, music, and culture, the visuals needed to strike a consistent tone that appealed to a wide audience while still feeling curated and intentional.