Nippon Paint B2B Digital Web Platform Revamp

Live websites: Nippon Paint Protective Coatings Nippon Paint Trade Specifiers Nippon Paint Trade Staff Area Industry: Paint & Coatings

Discipline: UI+UX Web Design Web Development Digital Strategy Content Management Multi-site architecture

The client: With over 22,000 employees and 80 manufacturing facilities and operations in 19 geographical locations, the NIPSEA group is Asia Pacific’s No.1 paint and coatings company in terms of production and sales revenue. As its flagship brand, Nippon Paint is the leading paints and coatings manufacturer brand in Asia and holds the largest consumer market share (over 70%) in Singapore.

As part of Nippon Paint’s greater plan to realign digital assets and platforms for the organisation, SOLD were tasked to consolidate, streamline and ensure all digital platforms under the B2B Trade business, are revamped with a consistent branding derived from the brand style guide of the parent Nippon Paint. Together with the Nippon Paint team, we conducted stakeholder discovery sessions to uncover pain-points and subsequently derive insights that help us streamline the key websites to 3 areas : Specifiers Professionals, Protective Coatings and a Staff Area for project management on-the-go. Through subsequent discovery sessions, we built the site architecture and user flow for each website. We also crafted a consistent visual style which are applied across all Trade digital assets. Using a human-centered design process, the staff area is designed and built as a mobile-first dashboard, allowing staff to update projects on-the-go. We worked on collaboration platforms such as Invision and Google Docs to ensure timely feedback on all our work.