Born of Turin, the global chocolate capital, Gianoro celebrates its pedigree and heritage by targeting affluent and affluent-chasers who revere after its artisanally high-end chocolates. The identity is crafted after the Gianduitto or upside down boat and the cacao bean. The color palette focuses on black and gold, the color of the Gianduitto. Paired with highly illustratively drawn cacao leaves and fruits, the brand visuals are complete.