Veldo is a smart wallet designed for modern freelancers and remote professionals who need better control over their finances. It allows users to create purpose-based virtual cards, manage subscriptions seamlessly, and track global spending in multiple currencies — all within a single, intuitive interface.
I was responsible for designing and building the landing page that introduces Veldo to the world. The goal was to create a high-converting, interactive experience that communicates the product’s value clearly and resonates with the global freelance audience.
Approach
I approached the Veldo landing page with a focus on clarity, interaction, and conversion.
Narrative-first structure: Each section was crafted to flow like a conversation — from problem to solution, features to proof, and finally, action.
Interaction design: I used micro-interactions and scroll-based animations to keep users engaged and emphasize key messages visually.
Clear visual hierarchy: Layouts were structured using a consistent grid, high contrast, and typographic scale to support readability and attention.
Conversion-focused CTAs: Strategically placed calls-to-action encourage immediate engagement and trial.
Global appeal: I included testimonial-style highlight cards from users in different countries to demonstrate adoption and trust.
Outcome
The final result is a responsive, interactive landing page that introduces Veldo in a polished, professional way. It not only explains the product but also evokes trust, communicates values, and encourages signups — all within a visually engaging and modern interface.