Seyden – Logo Mark &

Seyden – Logo Mark & Brand Identity Design

Seyden is a modern fitness brand focused on strength, discipline, and transformation. The goal was to create a bold, energetic identity that feels premium yet approachable. The abstract lime-green mark captures movement and power, while the clean sans-serif wordmark delivers confidence. A dark, high-contrast visual system paired with intense training imagery reinforces the “Shape Body” lifestyle across digital and physical touchpoints — from website and social to product applications like shaker bottles.