CNIB (Canada) is an organization dedicated to supporting and empowering people with vision loss. This is a promotional video focuses less on the institution itself and more on the human stories behind its mission.

Using a warm, cartoon-style animation, the video tells a series of emotional stories of individuals with visual impairments, sharing what they dreamed of becoming as children, and how they were able to achieve those goals as adults. The narrative highlights resilience, identity, and possibility, placing the audience in a space of empathy and inspiration.

The visual approach was intentionally simple and expressive, allowing the characters and their stories to take center stage. Through subtle transitions and connected moments, the different stories flow into one another, creating a cohesive and emotionally engaging journey.

The main challenge was to balance sensitivity and authenticity with a hopeful and uplifting tone, avoiding clichés while building a genuine emotional connection. The result is a piece that celebrates human potential and invites the viewer to see beyond limitations.

My role in this project:  Art direction, design, storyboarding, animation, video editing, and sound. Working for Ajax Creative, Toronto, Canada.