Streetlight is an investment advisory service focused on delivering personalized guidance through real human expertise. It prioritizes trust, clarity, and thoughtful decision-making over automated, one-size-fits-all solutions.

This is a 15-second product launch video for an investment advisory service built around a simple but powerful idea: when it comes to important decisions, human expertise matters.

Using a playful, cartoon-style approach, the piece communicates that the service is entirely human-driven—no bots, no automated software—just real advisors providing personalized guidance. The core message is delivered through a relatable metaphor: if you wouldn’t trust a robot to cut your hair, why would you trust one with your investments?

The challenge was to balance a light, humorous tone with a message that builds trust and credibility, making the concept clear and engaging within a very short format.

My role in this project: Art direction, design, storyboarding, animation, video editing, and sound. Working for Ajax Creative, Toronto, Canada.

Client website: streetlightfinancial.com