Trainfo is a tech startup that predicts train crossing closures, helping first responders optimize their routes during emergency calls.

The style of this explainer video needed to be very sober and minimal, relying mainly on the brand’s aesthetic values.

Defining an aesthetic with those characteristics and maintaining it consistently throughout the video and across different scenarios was quite a challenge.

My role in this project: Art direction, design, storyboarding, animation, video editing, and sound. Working for Ajax Creative, Toronto, Canada.

Client website: trainfo.ca