ATC Turbo: Custom E-commerce for High-Performance Parts

ATC Turbo needed a robust and visually appealing digital storefront to showcase their high-performance turbochargers. The project started on Webflow to leverage its design flexibility and prototyping capabilities. Later, the site was migrated to WooCommerce for enhanced e-commerce functionality, particularly for product management and scalability.

Bold, Industrial Aesthetic: The design emphasizes bold, high-contrast colors (red, black, and white) that reflect the power and performance behind ATC Turbo’s products. This aligns the site with the automotive industry, offering a sense of strength and reliability.

Interactive Product Pages: Each product page was designed with detailed images, product specifications, and dynamic features such as color selection and quantity adjustments. This ensured users could get a clear sense of the product’s quality and options.

Mobile-First Approach: The site is fully responsive, providing a seamless experience across devices. Whether browsing on mobile, tablet, or desktop, users can easily navigate product categories, view detailed specifications, and complete purchases.

Webflow Design & Prototyping: The initial design was crafted in Webflow to allow for rapid development and prototyping. The platform’s drag-and-drop editor made it possible to create custom layouts, animations, and interactive elements with ease.

WooCommerce Migration: After the design was approved, the website was migrated to WooCommerce to handle the more complex e-commerce functionalities. WooCommerce’s flexibility allowed for the integration of additional payment gateways, custom shipping options, and inventory management, making it easier for the ATC team to manage their growing product catalog.

Custom Animations: Subtle animations were added using GSAP for smoother transitions and hover effects, enhancing user engagement. These animations also helped highlight key product features without overwhelming the user experience.

Dynamic Product Pages: Each product page offers multiple configurations, such as color and size options, as well as detailed specifications to help customers make informed decisions.

SEO Optimization: The site is fully optimized for SEO with fast load times, meta tags, and mobile responsiveness, ensuring it ranks well in search engines and attracts organic traffic.

The ATC Turbo website is a visually striking, high-performing e-commerce platform that reflects the power and precision of the brand’s products. The transition from Webflow to WooCommerce allowed for greater flexibility in managing products and scaling the business. The site now offers a seamless shopping experience, resulting in increased user engagement and sales conversions.