Performance Marketing for Prop Firm, Revenue Doubled in 3 month.

BACKGROUND: Audacity is a world-renowned PROP FIRM (Proprietary trading firm). Since 2012, we have backed traders in over 140 countries. It have gained a formidable reputation for funding traders who show potential in Forex trading, guiding and supporting them to better monetize their talent. OBJECTIVE The primary objectives of Audacity Capital were threefold:

To Enhance Brand Awareness, To Establish Trust in the legitimacy of financial product engagement, and To Increase sales.

Market Analysis: Our competitive research and market analysis revealed that our target audience primarily consists of individuals aged 21 to 44, with 80% identifying as male. We also identified that the company has not effectively leveraged its unique selling propositions (USPs) in its advertisements or on its landing page. Current advertising efforts and content largely emphasize discounts rather than highlighting the distinctive features and benefits of the offerings

Strategic Initiative: Landing Page We developed a landing page that incorporates key elements such as the unique selling proposition (USP), features, testimonials, withdrawal proofs, settlement payout evidence, and a clear pricing table. Additionally, we implemented automation to address abandoned checkouts

Strategic Initiative: Advertising Campaigns We launched four targeted advertising campaigns, including the following updates: Revised audience settings for improved targeting | 30 New Creatives were Created Established a global campaign, excluding countries that pose a risk of account suspension. Developed an Ad Set Budget (ABO) campaign utilizing Advantage Plus Audiences, including broad, lookalike, retargeting, and customer audiences

ADVERTISING PLATFORMS:

Meta

Google Ads

G. Analytics

SendPulse (Email Automation Tool Integrated)

Results:

20 Million Reach

Ads Frequency: 7 (Average)

200% Growth in Revenue

Sales increase of Marketing Automation was 100%