Paid Marketing & CRO Optimization for D2C eCommerce(Dokkanafkar)

Dokkanafkar was a dynamic online ecommerce website that offers a diverse range of products, catering to various Trendy, Electronic Gadget and consumer product. With a user-friendly interface and a commitment to quality, the platform connects buyers with trusted sellers, ensuring a seamless shopping experience.

OBJECTIVE The primary objectives of DK were threefold:

To Increase Sales and Revenue

Decrease CPA

Market Analysis: Our competitive research and market analysis indicated that our target audience primarily consists of individuals aged 21 to 36, with male purchasing rates at 42% and female purchasing rates at 48%. Previously, we employed a standard landing page similar to other e-commerce platforms; however, it lacked comprehensive information about after-sales support.

Strategic Initiative: Landing Page We created a landing page that includes essential elements such as the unique selling proposition (USP), product features, and testimonials.

Key enhancements include:-

An impulse buying timer prominently displayed at the top of the page.

- Discounts for purchasing two or three items.

- Integrated delivery dates based on customer location.

- Trust-building icons that highlight secure payment options, an easy return policy, and additional benefits.

Strategic Initiative: Advertising Campaigns We developed five targeted advertising campaigns:

1. Previous Winning Product Ads

2. Current Winning Product Ads

3. Potential New Product Ads

4. Catalogue Ads to Discover New Products

5. Retargeting Campaigns (targeting audiences over 3, 5, and 14 days)

Advertising Platform:

Meta (Mostly Instagram)

Snapchat

TikTok Ads

Results:

30 Million Unique Reach | Ads Frequency: 3.5

9% Monthly Growth Compounding Rate 1.5 Million Revenue Generated Ads Frequency: 3.5 ROAS: 10X

SAR 1.5 Million Revenue Generated

ROAS: 10X