Bayer On-The-Go Spec Ad

Elizabeth Hand

Copywriter
Disclaimer: This is a spec piece of work. I was not asked to write this and there is no affiliation with Bayer Asprin.
The framework with this piece was to design a three frame banner ad that will catch the attention of middle aged folks commuting to work on public transportation. The company wants to advertise free shipping on a purchase of this new product as well as raise awareness for stress and headache prevention and control.
Frame 1:
Pounding headache? 
[Get relief on the run]
Frame 2:
Don’t let your stress ruin your day.
[Learn to manage it here]
Frame 3:
Small enough to fit in your pocket, big enough to change your day.
[free shipping on your first bottle]
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