Idele - Logo | Identity
Nil Brands
Idelle
Semi-Jewels Brand
Idelle is a company that creates semi-jewel items in Brazil. And the company's objective is to bring to its audience a feeling of satisfaction and exclusivity, worked with all the details and processes that make it possible to create unique pieces.
In its slogan, "A MOMENT CONCEPT", it comes precisely because of this feeling that when buying/winning a piece by Idelle you have a special moment, a unique moment, something desired.
The brand was built on the basis of exclusivity, and the symbol created to represent distinct elements and each one with its characteristics. Jewel (value and desire), sun (brightness and splendor), leaves (uniqueness) and flowers (beauty). These four elements form the symbol, thus representing the entire process of each of the pieces.
The blue and beige colors convey the luxury and strength of this brand, together with a differentiated typography and a delicate and light serif. Everything was thought of strategically, to be able to use any single elements, name, symbol, shape, or icons, and even then to be able to easily identify Idelle's identity.
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Posted Sep 23, 2026
Idelle is a Brazilian semi-jewelry brand built around exclusivity and meaningful gifting. We created a flexible identity system that brings together jewelry, sun, leaves, and flowers, paired with a blue-and-beige palette and refined serif typography.
