Strong Growth with Vibe Kayaks
Cody Pollard
Vibe Kayaks had recently transitioned to new ownership, and was looking to grow their market share in the USA after COVID related supply chain issues caused a significant reduction in yearly sales. They also wanted to launch in a new market, Canada.
How I helped:
Rebuilt and relaunched campaigns across Meta and Google
Developed a new creative strategy
Worked with the client to develop ad budgets and sales forecasts
Implemented first party tracking
The results:
Over 3 months, I grew MoM revenue by 400% while maintaining a 13% MER
Drove 3x new email sign ups YoY
Improved MER by 3x YoY
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Posted Jan 2, 2024
Grew revenue by 2x YoY profitably through improving the targeting, tracking and creative strategy
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Vibe Kayaks
