Dramatic Growth with Smash & Tess

Smash + Tess has an extremely strong brand presence within their home country of Canada. However, they had a few challenges:

Need to expand into the US profitably

Need Reliable Data

Need to hit ROAS goals to maintain profitability

Need to reach new customers at a lower CPM

How I helped:

Overhauled and relaunched all creatives, and developed a robust new Creative Testing process

Rebuilt all campaigns and optimized the targeting

Added first party tracking

The results:

12x Blended ROAS (50% increase)

7x Directly Attributed ROAS (200% increase)

23x ROAS during 2022 BF/CM (a 400% increase from 2021)

6x more net monthly new email subscribers

4 million more impressions in 2 fewer months on 30% less ad spend