Guideline ACT is a brand case study focused on representing a trusted, mid-tier civil engineering contractor based in the Canberra region, Australia. Established with a strong reputation in delivering complex and technically challenging construction projects, Guideline ACT operates across a wide range of civil works.
CHALLENGE
Design a simple, professional logo for Guideline ACT that works seamlessly across social media and compact applications, while representing a technically capable civil engineering contractor. The client also requested the use of the abbreviated name GLA.
SOLUTION
A bold GLA mark was created by integrating the form of an excavator into the letter structure, capturing the essence of civil construction in a clean, modern way. The strong typography reinforces trust, professionalism, and visibility across both digital and on-site applications.