National Campaign Launch – Creative Project Management
Caroline Reed
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Posted Jul 1, 2025
Led creative project management for a national launch—oversaw production workflow, managed vendor timelines, and ensured campaign readiness.
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Timeline
Mar 23, 2021 - Jun 30, 2021
Served as client-side producer for a national campaign launch. Led creative production oversight, negotiated vendor rates, and sourced alternative solutions to maximize output. Delivered a 20% reduction in non-working DME, reallocating spend to improve campaign reach and overall effectiveness.