National Campaign Launch – Creative Project Management by Caroline ReedNational Campaign Launch – Creative Project Management by Caroline Reed

National Campaign Launch – Creative Project Management

Caroline Reed

Consultant

Project Manager

Google Apps

Microsoft Excel

Microsoft PowerPoint

Advertising

Served as client-side producer for a national campaign launch. Led creative production oversight, negotiated vendor rates, and sourced alternative solutions to maximize output. Delivered a 20% reduction in non-working DME, reallocating spend to improve campaign reach and overall effectiveness.

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Posted Jul 1, 2025

Led creative project management for a national launch—oversaw production workflow, managed vendor timelines, and ensured campaign readiness.

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Timeline

Mar 23, 2021 - Jun 30, 2021