Franchise Marketing Workflow – Orangetheory
Caroline Reed
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Posted Jul 1, 2025
Designed scalable creative workflow model linking brand, agency, and franchise teams—improving delivery speed and alignment by 25%.
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Timeline
Sep 1, 2016 - Nov 30, 2016
Led creative workflow design for Orangetheory’s franchise marketing system. Developed a scalable model to link brand, agency, and local teams, aligning creative operations with franchise needs. Defined required competencies, streamlined collaboration, and improved output delivery by 25%.