Website Roasts

Most of the examples reviewed were deficient in performance drivers, KPIs, conversion optimization elements, and lacked an actual website. Therefore, starting from a 'blank slate' presented both creative and marketing challenges.

The complete works would illuminate a company's market position.

Not only were the designs utilized as case studies, but they also enabled me to expand my project portfolio, enhance my skills, and increase business outreach

Planning & Strategy: Research was conducted in line with other high-performing websites, adopting their techniques, and also involved studying proficient designers in this field.

Structure: This step took a somewhat different approach; while still requiring the construction of the site's structural 'skeleton,' it was sometimes easier when working with existing brands/competitors. And for the sctructure main aim was simplicity and ease.

Design: After developing the wireframes, we entered a design phase where various iterations were explored.

Development & Delivery: The sites were built using only the designs; no development was done for these projects. Although these designs did not need to be downloaded, they were simply published on the portfolio.