A fresh new e-commerce website UI reflective of Sealy Home
OVERVIEW
IMPACT
A design on par with industry-leading competitors
The design has been optimized to target demographic
Complete Stakeholder approval
Website and visual design are now consistent
RESPONSIBILITIES
During this project, I had the following key responsibilities:
Research to validate my design choice.
Design the UI based on research, company branding, and stakeholder needs.
Develop and iterate on the product I designed.
RESULTS
OVERVIEW
RESEARCH
I conducted Usability Testing and interviews to identify what were the main issues with their old website.
Using these findings I identified Themes, observations, and insights.
Additionally, using the testing information I created emotion maps based on user quotes.
Using all this information I produced the new wireframes based on, primary user research, competitor research, Google Analytics Data, and branding guidelines.
X Factor
This section highlights unique skills and tasks I had to complete to produce this product.
Branding
Brand Managing
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Posted Aug 11, 2024
I designed a whole new UI for the Sealy Home E-commerce website. Conducting primary user research data & using existing GA4 data to produce this design.
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