OVERVIEW

IMPACT

65% AVERAGE ENGAGEMENT

2 MINUTES AVERAGE TIME SPENT ON THE WEBSITE

41% INCREASE IN RESERVATIONS

37% REDUCTION IN CANCELLATIONS

RESPONSIBILITIES

During this project, I had the following key responsibilities:

Research to validate my design choice.

Design the UI based on research, company branding, and stakeholder needs.

Develop and iterate on the product I designed.

Create another website for their sister branch.

RESULTS

OVERVIEW

RESEARCH

I conducted a Google UX competitive analysis to identify themes, observations, and insights, into Italian restaurant websites in and out of Malaysia.

This allowed me to create the information architecture and wireframes to start the design process.

Upon stakeholder reviews, I produced the Hi-Fi prototypes and conducted UATs to see the feasibility of the product and iterate the design based on feedback.

X Factor

This section highlights unique skills and tasks I had to complete to produce this product.

No-code Development

Brand Managing

Live Websites