Rebrand Rollout for Mindful Chef
Jo Wilkinson
Rebrand rollout
Client: Mindful Chef
Deliverables
Sustainability report
Icons
Brand development
Packaging
POS
Email templates & socials
Working regularly for Mindful Chef, I helped deliver the rollout of the new brand identity, leading their Point of Sale design from concept to print, and redesigning their email customer journey throughout. Following this, the brand saw huge growth and a more established identity within the D2C market. Other projects include design of sustainability and CSR reports, web and social assets, iconography suite and product packaging.
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Posted Jun 10, 2026
Led the rebrand rollout for Mindful Chef, enhancing their identity and customer journey.
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