Branding and Rebranding Projects
Jo Wilkinson
Branding
Client: Carter Consulting
Deliverables
Visual identity creation
Brand guidelines
Stationery
Website & presentations
Rebrand, Office Graphics
Client: Legal & General
Deliverables
Brand guideline development & delivery
Print & digital template creation
Icon development
Office interior rebrand
Legal and General’s new brand was clean and ‘no nonsense’ to create a more user-friendly experience especially when talking about complex subjects such as insurance, mortgages, and pensions. The new brand was rolled out across various print and digital templates, expanding and developing the guidelines at the same time.
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Posted Jun 10, 2026
Created brand identity and guidelines for Carter Consulting and Legal & General.
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