Brand development and Rebrand

Client: Reed in Partnership Deliverables: Brand design & development, brand guidelines, office wall graphics, print & PPT templates, Annual Report design

Reed in Partnership provides career services that change people's lives for the better. The new brand was created to reflect tones of positivity, vibrancy, dynamism and optimism. The three dots, symbolising 'what's next…' in a career, were used to create circular graphic devices to identify the brand. Each sub brand used core masterbrand colours plus individual highlights and circular graphic shapes to represent each division.

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Client: CTP Deliverables: Brand design & development, guidelines, Exhibition design, assets and templates

The rebrand for the Career Transition Partnership (CTP) updates the identity to better reflect its role in helping Armed Forces personnel move into civilian careers. It simplifies a complex service into a clearer, more accessible experience, making support easier to understand and navigate.