Luštica Bay - Heading Digital Marketing

At Lustica Bay, I led the digital marketing efforts, driving exceptional growth in brand visibility, lead generation, and customer engagement. Through a strategic multi-channel approach, I integrated social media, email marketing, paid campaigns, and SEO, which led to a 35% increase in website traffic and a 50% growth in high-quality leads within the first year. By refining paid media campaigns, I contributed to generating over €65 million in revenue, and my targeted email marketing strategies alone brought in €1.5 million.

I successfully managed both internal teams and external agencies, ensuring our messaging was consistently aligned with Lustica Bay’s brand values and growth objectives. This resulted in a 40% increase in social media engagement, while strategic partnerships and influencer collaborations amplified our brand presence in key international markets.

Through data-driven decisions and creative content production, I helped position Lustica Bay as a leading destination for luxury real estate, directly contributing to sustained revenue growth and enhanced brand recognition across the luxury property market. Sites created and managed: lusticabay.com thepeaks.lusticabay.com centrale.lusticabay.com horizon.lusticabay.com Social accounts managed and created: https://www.instagram.com/lusticabay/ https://www.facebook.com/lusticabay https://www.linkedin.com/company/lustica-development-ad https://www.tiktok.com/@lusticabay.adventures https://www.youtube.com/@LusticaBayMontenegro