YouTube, TikTok, Facebook, Instagram—time wasters, right?

For years, I used these platforms to grow multiple businesses, yet a part of me still resisted seeing them as “serious business.” But if you think the same, here’s a fact that might change your mind.

Goldman Sachs Research forecasts the digital creator industry to hit a staggering $480 billion by 2027.

Digital creators are no longer just a trend; they’re a powerhouse in the economy, commanding the budgets of the world’s biggest brands and advertisers who now prefer creators over traditional media. And this shift is only gaining momentum.

So, how do you join this industry and become a digital creator? What does being a digital creator even mean?

In this guide, we’ll dive into how digital creators work, make money, and succeed—along with examples and tips to help you get started and thrive in this booming industry.

Let’s get started!