Agrada Gregos Festival - 2024

During the 2024 season, Agrada Gregos dove into the depths of the ocean to uncover the mysteries of Atlantis. This year, following the tradition of samba schools, we decided to adopt themes for our carnival season, starting this journey with the underwater magnificence of Atlantis.

To mark the kickoff, we organized a launch party, gathering influencers and the press to unveil our theme "Atlantis" and reveal the secrets of this city lost beneath the waves. The presence of stars like Pocah, Carla Cristina, Lia Clark, and Pepita added an extra sparkle to the celebration, setting the stage for the vibrant energy that permeated the entire season.

As the creator of the visual concept for this inaugural event, I felt honored to have contributed to bringing the magic of Atlantis to life. From the visual identity of the launch party to the development of the identities for subsequent events, I fully immersed myself in this creative challenge, eager to share the beauty and mystery of this unique theme.

But our mission went beyond fun. With Atlantis as our guide, we sought not only to celebrate but also to inspire awareness about the importance of ocean conservation. Through our celebration, we hoped to awaken a sense of connection to the planet and its underwater wonders, promoting a more sustainable and conscious future.

At the launch event, I had the privilege of creating the conceptual video that transported our audience to the depths of Atlantis. Combining stunning images of the submerged city with the contagious energy of Agrada Gregos Carnival, this video offered an exciting glimpse of what was to come.

Additionally, I took on the responsibility of bringing subsequent events to life, including the Halloween party and the pre-carnival festival. With performances by renowned artists such as Pabllo Vittar, Urias, and Lexa, among others, we delved even deeper into the atmosphere of Atlantis, using image manipulation techniques and artificial intelligence to insert the artists into this underwater world. From creating posts and stories to designing backdrops and themed cups, every detail was carefully crafted to transport our guests to this magical and mysterious land.

Thus, with every drumbeat and every glimmer of costume, we celebrated not only diversity and culture but also the potential for a future where caring for our planet is an integral part of our celebration. United under the waves of Atlantis, we dove into a sea of possibilities, eager to write together a chapter in this enchanting story of Agrada Gregos Carnival.

SERVICES DEVELOPED: Art Direction, Creative Planning, Videos.

MATERIALS: Key Visual, Posts, Stories, Reels, Videos, Backdrops, Cups, Credential Materials, etc.